Research & Development
Annual Report 2018

Centre for Business and Management
(CBM)

Centre Name:	Centre for Business and Management
Chairperson:	Dr Peter a/l Yacob
Description of Centre:	The centre was established in 2009 with the aim to advance knowledge and foster a culture of research in the areas of business and management. In carrying out our mission, Center for Business and Management is committed to: · inculcate a strong research culture within a dynamic and efficient team of academic and support staff, · advance knowledge of business and management practices through high quality research, · promote the role of UTAR in nation building in which the research findings and practical implications are useful for industry practitioners to better manage their businesses, · provide the opportunity for faculty staff and students, both undergraduate and postgraduate, to learn and to conduct research, serve as a platform for research collaboration between universities and industry, · attract research funding from external sources by seeking/securing awards from the corporate sector; project, grants or other types of awards, · organise activities or events to promote journal publications among faculty and students such as having training workshops and seminars.
Research area:	Operations Management Human Resource Management Entrepreneurships and SMEs Business Policy and Strategy Knowledge Management and Information System Education Management Organisation Behavior Marketing