Research & Development
Annual Report 2018

Recognition for research paper

UTAR Faculty of Business and Finance (FBF) academics Hew Jun Jie, Dr Leong Lai Ying, Garry Tan Wei Han and Dr Lee Voon Hsien have marked another breakthrough by successfully publishing their research paper in a high-impact Elsevier journal, namely Tourism Management recently.

Co-written with Prof Ooi Keng Boon from UCSI University, the paper titled “Mobile social tourism shopping: A dual-stage analysis of a multi-mediation model” received a certificate of publication recognition from the Tourism Management. The research investigates the mobile social tourism (MST) shopping among Malaysian domestic tourists who have visited George Town, a UNESCO World Cultural Heritage Site located in Penang.

Click here to view the certificate of publication.

From left: Hew, Dr Leong, Dr Lee and Tan with their certificates