UTAR R&D Annual Report 2020

Centre Name:	Centre for Business and Management (CBM) (http://cbm.research.utar.edu.my/)
Chairperson:	Dr. Lee Voon Hsien
Description of Centre:	We aim to be a center of excellence for multi-disciplinary research focusing in the areas of business and management. We seek to add value to the university and community through research activities.
Research area:	Operations Management Human Resource Management Entrepreneurships and SMEs Business Policy and Strategy Knowledge Management and Information System Education Management Organisation Behavior Marketing

No.	Name	Faculty	Member
1	Adi Wira Bin Mohd Zin	FBF	Full Membership
2	Au Yong Hui Nee	FBF	Associate Membership
3	Azeyan Binti Awee	FBF	Full Membership
4	Chan Ling Meng	FBF	Full Membership
5	Charles Ramendran a/l SPR Subramaniam	FBF	Full Membership
6	Chim Wei Kong	FBF	Full Membership
7	Che Natheera Banu Binti Syed Abdul Aziz	FBF	Full Membership
8	Cheah Ching Mun	FBF	Full Membership
9	Chen, I-Chi	FBF	Full Membership
10	Choe Kum Lung	FBF	Full Membership
11	Chong Yee Lee	FBF	Full Membership
12	Choong Yuen Onn	FBF	Full Membership
13	Choy Johnn Yee	FBF	Full Membership
14	Chua Beng Hui @ Bobby Chai Boon Hui	FBF	Full Membership
15	Clarence Anthony a/l Puspanathan	FAS	Full Membership
16	Dinesh Kumar a/l Saundra Rajan	FBF	Full Membership
17	D Karunanithy a/l Degeras	FSC	Full Membership
18	Farhana Hanim Binti Mohsin	FBF	Full Membership
19	Fong Chee Yang	FBF	Full Membership
20	Foo Pik Yin	FBF	Full Membership
21	Gengeswari a/p Krishnapillai	FBF	Full Membership
22	Go You How	FBF	Associate Membership
23	Gopalan a/l Raman	FBF	Full Membership
24	Hatijah Binti Mohamed Salleh	FBF	Full Membership
25	Hayati Binti Yusof	FBF	Full Membership

No.	Date	Event
1	17 January 2020	How grant assessors evaluate the proposal for fundamental research?
2	4 March 2020	Walking through the law series (Session 1)
3	11 March 2020	Walking through the law series (Session 2)
4	6 July 2020	The comparison between traditional PLS algorithm vs Sampling Weight Adjustments (or WPLS algorithm) in PLS-SEM
5	30 July 2020	How to publish in Indexed Journals?
6	7 August 2020	Strategies of becoming a productive writer
7	21 August 2020	How crowdfunding influences innovation in Malaysia?
8	9 October 2020	Why your paper is rejected and what you can do about it
9	23 October 2020	Theory, theoretical framework and theory development
10	3 November 2020	Writing a systematic literature review paper

No.	Date
1	Research talk: How grant assessors evaluate the proposal for fundamental research? Speaker: Dr. Chong Yee Lee 17th January 2020, 10.00am-12.00pm, H008, UTAR Kampar Campus Dr. Chong Yee Lee has presented an insightful talk on “how grant assessors evaluate the proposal for fundamental research?”. The Presented topics include: - What is the meaning of fundamental? - What are MOHE's priority areas? - What are the FRGS's research clusters and domains? - What are the assessor's main concern? - What are the common comments given by assessor to reject a project proposal? - What are the measures of a good quality project proposal? and etc. A total of 27 staff attended and benefitted from the talk.
2	Research talk: Walking Through the Law Series (Part 1) Speaker: Dr. Claudia Lau Say Min 4th March 2020, 6.00pm-8.00pm, IDK7, UTAR Kampar Campus Centre of Business and Management (CBM) has organized a series of law talk. The talk is on law area, related to creator to grave in three (3) series. Presented topics in series 1 include, “孩子，我爱你”, “来不及说"嗨"的天使”, “娃娃夫妻” and “我成长了”. The medium of delivery is in Mandarin. Those who are interested to attend are required to purchase tickets. Ticket for all 3 talks are sold at RM10. All proceeds will be contributed to the development of UTAR’s Private Hospital. Students are able to claim USSDC 2 points; while staff is able to claim 2 CPD points per talk. A total of 320 staff and students attended and benefitted from the talk.
3	Research talk: Walking Through the Law Series (Part 2) Speaker: Dr. Claudia Lau Say Min 11 March 2020, 6.00pm-8.00pm, IDK7, UTAR Kampar Campus Centre of Business and Management (CBM) has organized a series of law talk. The talk is on law area, related to creator to grave in three (3) series. In session 2, the presented topics comprised of, “执子之手，与子偕老”, “爱人变魔鬼”, “不爱了，分手吧” and “不想活了”. The medium of delivery is in Mandarin. Those who are interested to attend are required to purchase tickets. Ticket for all 3 talks are sold at RM10. All proceeds will be contributed to the development of UTAR’s Private Hospital. Students are able to claim USSDC 2 points; while staff is able to claim 2 CPD points per talk. A total of 320 staff and students attended and benefitted from the talk.
4	Research Talk: The Comparison between Traditional PLS algorithm vs Sampling Weight Adjustments (or WPLS algorithm) in PLS-SEM Speaker: Dr Jacky Cheah Jun Hwa 6th July 2020, 2.00pm - 4.00pm, via Microsoft Teams Applications of partial least squares structural equation modelling (PLS-SEM) often draw on survey data. While researchers go to great lengths to document reliability and validity statistics that support the generalisability of their findings, they often overlook or ignore a more fundamental issue related to data analysis—the representativeness of their sample. Addressing this concern, Dr Jacky’s talk highlights on the importance of the WPLS algorithm compare to the traditional algorithm for achieving better average population estimates in situations where researchers have a set of appropriate weights. This talk is attended by 56 participants, comprising of UTAR staff and postgraduate students.
5	Research talk: How to Publish in Indexed Journals? Speaker: Associate Prof. Dr. Daisy Kee Mui Hung 30th July 2020, 10.00am - 12.00pm, Via Microsoft Teams Dr. Daisy Kee has shared with the participants some of the practical tips on how to get the research published in Indexed Journals such as ISI, Scopus, ERA and MyCite. This talk is attended by 122 participants, comprising of UTAR staff, postgraduate students and the public.
6	Research talk: Strategies of becoming a productive writer Speaker: Associate Prof. Dr Garry Tan Wei Han 7th August 2020, 2.30pm – 4.30pm, Via Microsoft Teams Publishing is an important aspect for many academicians around the world. Many however do not have the time to publish due to various academic and non-academic obligations. Dr. Garry’s talk highlights on the importance of good writing habits. In addition some suggested digital tools, co-authorships and strategies to maximize productive was also shared during the talk. 170 participants attended this talk and they comprised of UTAR staff, postgraduate students and the public.
7	Research talk: How Crowdfunding Influences Innovation in Malaysia? Speaker: Mr. Goh Boon Peng 21st August 2020, 3.00pm - 4.30pm, Via Microsoft Teams In the talk, Mr. Goh Boon Peng shared about: - A brief history of Crowdfunding in Malaysia - Introduction of 4 types of Crowdfunding in Malaysia - The core value of Crowdfunding and how it works - A case study 150 participants attended the talk, which comprised of UTAR staff, students and the public.
8	Research talk: Why your paper is rejected and what you can do about it Speaker: Professor Dr. Teh Pei Lee 9 October 2020, 3.00pm - 4.00pm, Via Zoom Three years. When someone asks you how long it takes to publish a paper in a top journal, “three years” would probably be the answer if the paper demonstrates significance, technical merit and craftmanship. We all know that the chances of acceptance are slim for first paper submission. However, what we fear is rejection. Some papers are desk-rejected, and others are rejected after review stage. This talk provides suggestions in the process of writing a paper, from selecting a topic to addressing reviewers’ comments. The talk is attended by 58 participants, comprising of UTAR staff and postgraduate students.
9	Research talk: Theory, theoretical framework and theory development Speaker: Dr. Francis Chuah Chin Wei 23rd October 2020, 10.30am – 12.30pm, Via Microsoft Teams This talk provides an overview of what theory and theoretical framework is, and the important pillars for theory development. Provided alongside is a depiction of theory development processes i.e. theory generation, theory testing and theory refinement and theory application. Finally, the levers of making theoretical contribution is discussed. The talk is attended by 156 participants, comprising of UTAR staff and postgraduate students.
10	Research talk: Writing a systematic literature review paper Speaker: Associate Prof. Dr Vidy Potdar 3rd November 2020, 10.00am-12.00pm, Via Microsoft Teams Systematic Literature Review (SLR) is a research methodology aimed to guide researchers to systematically and methodically undertake literature review of their research. Every researcher and postgraduate student should follow the SLR methodology when doing their literature review at the start of their research. By following a well-defined and accepted methodology like the SLR, one can also write extremely thorough and detailed literature review papers. During the session the speaker explained all important steps that every researcher should follow when conducting their literature review. This talk is attended by 84 participants, comprising of UTAR staff, postgraduate students and the public.

Centre for Business and Management